Original research · 2026

The State of AI Search for Small Businesses

Most small business owners have no idea whether AI tools like ChatGPT and Gemini mention them — or their competitors. We are measuring it, and publishing the results openly.

Takes about 3 minutes · 10 questions · Anonymous if you prefer

1. What industry is your business in?
2. How many employees does your business have?
3. Have you ever searched for your own business inside an AI tool (ChatGPT, Gemini, Perplexity)?
4. Has a customer ever told you they found you through an AI tool?
5. Do you know whether your website allows or blocks AI crawlers (GPTBot, etc.)?
6. How much of your marketing effort goes to being visible in AI answers?
7. How concerned are you that AI search could reduce your website traffic?
8. What is your biggest barrier to getting visible in AI answers?
9. Do you serve customers in Spanish, English, or both?
10. Which AI tool do you think your customers use most?
Almost done — where do we send the results? (optional)

We use your answers only for the aggregate study and to send you the results. No spam.

Why we are running this

Gugubrand helps small businesses get cited by AI engines. We publish original data so the whole field — not just our clients — can see what is actually happening. The results will be free, sourced, and citable.