Brand Deal Pipeline
Justin Moore's 8-phase Sponsorship Wheel: pitch → negotiate → brief → deliver → report → invoice → re-pitch.
Brand deal pipeline
Justin Moore's 8-phase Sponsorship Wheel. Phase 1 lands the deal (~1 day of focused work plus ~7-day brand reply window). Phase 2 produces, ships, and invoices (~6–18 hours per deal). AI helps draft pitches and flag risky contract clauses, but the deal-flow is human.
Where AI saves you hours
| Step | Intervention | Tool | Confidence | Difficulty | Evidence |
|---|---|---|---|---|---|
| 7.2 | Pitch email drafting (first draft only) | ChatGPT | Emerging | Low | Creators use AI for first-draft pitches per Creator Wizard newsletter case studies; high-stakes pitches stay human. |
| 7.5 | Contract clause flagging (exclusivity / usage / perpetuity) | ChatGPT | Emerging | Medium | ChatGPT flags exclusivity windows, usage rights, perpetuity. Moore recommends human contract review; AI is a flagger only. |
The stack creators actually use here
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ChatGPT
First-draft pitch emails and contract clause flagging. Never the final word on either — human review stays in the loop.
Pricing varies — see openai.com pricing.
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Sponsorship pricing frameworks
Justin Moore teaches frameworks (ARC, ROPE, DUE, Sponsorship continuum) rather than published dollar bands. Tier your asks by audience size, deliverable bundle, and rights granted — not a static rate card.
Pricing varies — see sponsormagnet.com.
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Whitelisting / Spark Code rights
When a brand wants to run paid ads from your handle (Meta whitelisting / TikTok Spark Code), charge a premium on top of the base deal.
Industry range now 20–50% typical; some sources cite 50–100% for full Spark Ads / Partnership Ads rights. (updated 2026-05-12)
What creators call this stuff
- Rate card
- Your published prices for sponsorships, usually shared as a one-pager or inside a media kit.
- Media kit
- Your stats deck for brands: audience demos, engagement, past results.
- Deliverable spec
- The exact format the brand is paying for (e.g., "1x 60-sec Reel + 3x IG Stories + usage rights for 30 days").
- Usage rights
- How long, and where, the brand can re-use your content.
- Exclusivity window
- Period you can't promote competitors (commonly 30–90 days; verify in contract).
- Whitelisting / Spark code
- Letting the brand run paid ads from your handle (whitelisting on Meta, Spark Code on TikTok). Commands a fee premium.
- Post-campaign report
- Justin Moore's named deliverable: screenshots, analytics, lessons, sent after a campaign closes. Critical for getting re-booked.
- Sponsorship Wheel
- Moore's 8-phase named framework (pitch → close → deliver → re-pitch). Used in this workflow.
- Sponsorship continuum
- Moore's term for which brand size to pitch at each stage of your creator journey.
- P.I.N.O.T. follow-up method
- Moore's named cadence for following up on unanswered pitches.
- Sponsor magnet
- Moore's term for being attractive to brand deals; also his book title.
Common exceptions
- No reply within 7 days → run Moore's P.I.N.O.T. follow-up cadence; archive after 2 follow-ups before re-pitching.
- If the brief is missing CTA, usage window, or exclusivity, request clarification BEFORE production starts.
- Whitelisting / Spark Code request → confirm extra fee on top of the base deal (industry range 20–50%, some sources 50–100% for full paid-ads rights).
- Late payment (>60 days) → escalate using a vendor-form workflow (Moore's "Brand Deal Payment Tips").
- Re-edits are in scope; re-shoots are out of scope and trigger an additional fee.
- Moore's wheel phases (publish, post-campaign report, invoice, re-pitch) are consolidated into steps 7.10 and 7.11 to keep the creator lane within readability budget; the full sequence is described above.
- Solo creators routinely lose money on (a) under-pricing, (b) missing usage-rights clauses, and (c) not invoicing on time. The dossier does not quantify hours lost.
Where this comes from
- Justin Moore — Sponsor Magnet (book) + Creator Wizard Sponsorship Wheel, Creator Science podcast #179 (2023). Gold-standard source.
- Justin Moore — Creator Wizard newsletter.
- Passionfroot — Creators on Air: Justin Moore interview.
Compliance
FTC Endorsement Guides: Sponsored content must carry a clear and conspicuous disclosure (for example, #ad or "Paid partnership with") per the FTC Endorsement Guides. Disclosure obligations also flow through to platform-native sponsored-content labels (Instagram's Paid partnership tag, TikTok's Branded Content disclosure, YouTube's "Includes paid promotion" toggle). Pricing premiums for whitelisting / Spark Code rights vary by source and market; the 20–50% band above reflects the current industry consensus, with full-rights deals sometimes reaching 50–100%. This page is not legal advice. Consult a professional before deploying AI in regulated touchpoints, signing contracts, or interpreting disclosure obligations.